How to make an Ecommerce Website SEO friendly?

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To make SEO friendly for the ecommerce website is really a tricky business. In the most ecommerce websites there are hundreds of pages. High number of pages there is a every possibility of getting duplicate content, often branded negative by Google. Besides, it also provides more options for fresh content development resulting in high rankings on search engines.


Why SEO for Ecommerce Website is a Difficult Job?

As the ecommerce websites is very different from rest other websites, it has to deal with large number of pages and on the other hand, the design, layout and navigation of the website, if neglected can drastically ruin sales generation. Above all, the admin have to always keep an eye on the traffic coming in and going out, number of visitors converting into customers and amount of profit if generated by the website.

Importance of Keyword Research and Analysis of the Results:

In an SEO business, keywords are the pillar and the fundamental units on which building of your website is built. If you wrongly judge the keyword then the benefit is already on the competitor’s side. Hence mentioning below are the few points to avoid the unfortunate consequences.
  • Keywords should be searched before you start developing the content.
  • When you are searching for the keywords make sure that the search is targeted at achieving most appropriate keywords that lead to more visitors and give higher rankings in terms of your target customers rather than focusing on search engine rankings.
  • Keywords must contain brand names, product numbers and categories.
  • Include long tail keywords more than often.
  • Once the keywords are selected, content is uploaded and website is live, keep abreast your website with newest and latest SEO trends.

How Social Pugins Affect Ecommerce Website?

A recent study conducted by ExactTarget, Forrester Reasearch, Gigya, Hubspot and Janrain suggests following stats:
68% of the consumers choose social media to read reviews on different products.
40% of consumers use their social logins for online shopping instead of creating new ones.
80% of US consumers are connected with the brands through their social plugins.

Importance of Content in Ecommerce Website Design and Development

Whether it is SEO for ecommerce website or social media marketing, video marketing, blogging and affiliate marketing, the importance of content is undisputed. For an ecommerce website, nothing can generate as many leads as a user and SEO friendly content does. Here point out some tips to get more business.
  • If you are using product description used by the manufacturer make sure that you have tagged it with “NOINDEX, NOFOLLOW”. This will help you deal with Google Panda algorithm.
  • Use drop downs to showcase a single product with different features. i.e. if you are selling a pair of shoes with three different sizes and six colors, instead of creating nine different pages use drop down menus.
  • Adorn every page with different title descriptions and title tags.
  • Include a Q&A section in your website. This will allow you to add more original content on one hand and provide useful information to visitors on the other hand.
  • Invite and incentivize users to leave reviews.

Ogma Conceptions as a top web design company India can work seamlessly with your own ecommerce web designer or include all of your design needs in a comprehensive package.

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